![]() ![]() These include rushing to early and unsafe sexual practices, alcohol and substance abuse, distorting the value and image of women, imitating Western sexual acts and practices, abandoning family values, bad behaviour, among others. The study reveals that young Ethiopian film viewers are influenced and affected in many ways, both positively and negatively. Hence, a triangular methodology was undertaken to analyse both quantitative and qualitative data. Accordingly, two focus group discussions were carried out with students, while parents and teachers participated in in-depth interviews. ![]() In order to supplement the quantitative data, in-depth interviews and focus group discussion (FGD) were used to collect qualitative ones. The survey data were collected from 80 randomly selected students from those who had experience in watching Ethiopian films. An approximate longitudinal survey design was employed to collect data from students in Assay Primary and Secondary School from Novemup to June 10, 2017. It looks into how young people respond to Ethiopian films in the media and how they perceive and interpret them in their daily lives. The study examines the effects of Ethiopian films in Addis Ababa.
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